Affiliate marketing remains a backbone for direct selling by leveraging genuine human connections in an increasingly digital world. It defines affiliate marketing as when individuals earn commissions for referring products effectively harnessing personal networks for brand growth. Key to success is the 80/20 principle focusing efforts on the small fraction of affiliates driving most revenue; this requires tools to monitor and reward performance and refine strategy. Affiliates outperform influencer marketing in terms of ROI transparency, scalability, and flexibility costs are performance-based and low-risk, unlike influencer deals.
