Direct selling is a successful business model with independent distributors. These distributors are the success driving factor for the business success. Companies incorporate advanced strategies to increase the engagement of distributors. Rank advancement for distributors is no longer considered increment but as motivating career ladders for distributors.
Earlier, motivation for distributors was only given by monetary rewards. But studies show that distributor motivation is increased by the acknowledgement they received. Distributors are driven to the business not because of commissions, but due to business savvy and leadership potential.
Modern rank advancement systems incorporate micro-achievement opportunities where distributors small efforts and performance are considered. This results in increased distributor motivation and also let the companies to know that their distributor stay active and engaged.
