Direct is a successful business model where products are sold through independent distributors. These distributors are the backbone of the direct sales business. It is essential that direct sales business incorporate distributor retention strategies. Lets discuss some of the distributor retention strategies.
It is essential that companies should recognize and appreciate distributors achievements and accomplishments so that they feel valued and motivated. Companies can give them rewards or badges for their achievements. By this motivation they can concentrate more thus helps in increasing business growth.
Technology plays a vital role in business growth. Companies can use advanced data analytics system to recognize the distributor behaviour and implement strategies that help the distributors to increase their productivity.
Another important strategy is that companies should ensure that their distributors completely trust them. This can be done by following ethical practices, fair policies, clear earnings reporting. This ensures transparency and they can defend against distributor loss originating from false understandings.
