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CWSD Episode 13, Sam dives into the takeaways from her conversation with David Masefield in Episode 11 (Part 1) and Episode 12 (Part 2). If you haven't yet, go and listen to those episodes before this one.

Sam looks at how we might take what David taught us about using a knowledge based model (his blog) to educate his market and drive business to gaps in the market outside the sale of the traditional big ticket market and how we can parallel this to think a little differently about how we offer services.

Sam also explores how we can take some of the principles of Start-up and Innovation and how we can apply to our own businesses when we "start up" new products and services, and assist our clients when they "start-up" their own businesses.

This episode is brought to you by Blueprint Renovate Program, the program designed to create space in your firm to cultivate mindset change through what you do everyday. Visit blueprinthq.com.au/contact to start the conversation