Feeling stuck trying to communicate your offer in a way that truly resonates with potential customers? Finding the right words to describe the value you deliver is often a lot harder than it looks.
In this episode, we’ll explore how to craft a brand story that focuses on your ideal customers’ problems (and how you’ll solve them) so that your marketing and sales messaging is always on target. We’ll talk about:
- What a strategic narrative looks like.
- Why a strategic narrative is critical for entrepreneurs.
- What blocks us from developing a strong strategic narrative.
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