"You're meeting them where they are, you're speaking their language"
In this episode of Founders in LA, Noam Katz, Co-founder and CEO of ParentCubby describes ParentCubby as an innovative online service designed to foster connection between parents and children, especially in scenarios like post-divorce where parents live separately.
The platform offers secure, private virtual rooms for one-on-one interactions, utilizing multimedia rather than just text-based communication.
Katz emphasizes the platform’s unique focus on children's communication needs, recognizing that traditional video calls can be unnatural and challenging for kids and meeting them where they are at. ParentCubby addresses this by incorporating play into its design, informed by insights from child psychologists. The service allows asynchronous interaction, enabling parents and children to connect without the need for simultaneous online presence, making communication more flexible and natural.
Further discussing the platform’s potential, Katz shares how ParentCubby can be used in various scenarios, including by parents who travel frequently or even within the same household to engage with children on a different level. He also highlights the platform's potential as a digital time capsule, capturing precious moments and interactions over time.
Katz's journey to founding ParentCubby stemmed from his personal experience post-divorce, driving him to seek a better way to stay connected with his children. His background in startups and big tech, like Amazon, equipped him with the necessary skills and customer-focused approach to develop ParentCubby. The initial response from single parent communities on social media confirmed the demand for such a platform.
