Back in the late 1970s, Reynolds Aluminum introduced Michael Recycle, a caped crusader teaching kids about the importance of recycling aluminum. He starred in comic books and public campaigns, even making appearances during the famous Jerry Lewis MDA Labor Day Telethon. Reynolds pledged donations for every pound of aluminum recycled, blending environmental action with community support. Though often confused with the modern children’s book hero, this original Michael Recycle was a true eco-icon of his time — proving that even decades ago, recycling made a big difference.
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