Jenny is joined by Hedy & Hopp's Director of Paid Media, Miranda Ochsner, to break down the top paid media trends for 2025. They discuss insights from the 2024 Nielsen Annual Marketing Report, including why 72% of marketers plan to boost their ad budgets despite economic uncertainty and the importance of balancing performance marketing with
long-term brand building. TikTok’s growing role in healthcare marketing and its impact on cross-platform ad strategies also takes center stage.
They also share some reminders when it comes to remarketing and retargeting strategies including the shift away from website pixel-based retargeting, as well as Meta’s restrictions on healthcare advertising and Google’s new AI-driven bidding tools.
Connect with Jenny:
•Email: jenny@hedyandhopp.com
•LinkedIn: https://www.linkedin.com/in/jennybristow/
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