One of the things we love to do at Hedy & Hopp is getting time in front of our clients’ boards or leadership teams to present our marketing successes. It’s an exciting opportunity for us to share the story of how we’ve collaborated with our clients to support their organization’s business goals. In this podcast, Jenny outlines six tips for presenting to your board or leadership team.
1. Understand your audience
- What is their background—are they clinical, finance, or operations?
- What is their tenure at the organization
- Identify key areas of interest
2. Understand why you are there
- Understand why you were invited and key outcomes/information they expect
- Ask how long you have (5 minutes or 20)
- Get clarity on the depth of content expected
3. Link to organizational goals
- Ladder ideas up to overall organizational goals
4. Key themes/Specific output:
- Focus on the story you are telling first, then get into specifics.
- Boards and leaderships focus on the picture and don’t want to know every tactical detail.
5. Simplify language
- Remove all jargon and acronyms, even something as simple as KPI.
- Give your presentation as though the audience knows nothing about what you do on a daily basis.
6. Presentation style
- Show up with energy and confidence!
Connect with Jenny:
https://www.linkedin.com/in/jennybristow/
