We’re back with part two of our brand strategy conversation with Madison Molho, Director of Strategy at Hedy & Hopp. Last week, we explored how to build a strong brand foundation. This week, we’re moving into activation and talking about how to actually bring that brand to life in a way that connects with audiences and drives results.
Jenny and Madison dig into the engagement framework, a tool we use to guide strategic execution. They walk through how it maps the audience journey, defines messaging by stage, aligns with the right channels, and sets clear KPIs. They also talk about how to approach activation for both brand-level and service-line campaigns, how to make space for local brand equity in larger systems, and why brand architecture matters more than people think.
Connect with Madison:
https://www.linkedin.com/in/madison-molho-she-her-30b2279a/
Connect with Jenny:
Email: jenny@hedyandhopp.com
LinkedIn: https://www.linkedin.com/in/jennybristow/
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