As technology and marketing tools advance, changes continue to come to hospitals, patients, and the people that connect them. Today Jenny welcomes Dustin Horn, Associate Director of Digital Marketing and Communications at Siteman Cancer Center.
Dustin discusses different tools and platforms that he has found to be helpful in connecting and caring for clients. Having been at Siteman for over twelve years, he has seen the large shift and impacts that technology has brought to the health sector. Social media has allowed them to discover patients who have serious medical issues that they may be able to help, and it has made it easier for patients to find them. Automated chat and live chat have also been a successful tool in gaining new patients.
He also looks ahead and talks about the adoption of wearables to really make an impact in the patient-doctor relationship. This of course hinges on certain factors like accessibility, affordability and trust of data sharing. Jenny reminds us that with change and innovation, can often come with frustration. Dustin believes it isn’t so much the technology but how it’s utilized and how it functions will ultimately decide which technologies thrive.
Later in the episode listen as Dustin describes some of the most rewarding accomplishments of his career, some of the more frustrating ones, and his advice on the most important characteristic you can have if you want to succeed in marketing.
Connect with Jenny: https://www.linkedin.com/in/jennybristow/
Connect with Dustin: https://www.linkedin.com/in/horndustin/
