Today’s episode is all about the important role of building a health care system’s image. No one knows this better than today’s guest, Cindy Graham, Director of Digital Strategy at St. Luke’s Health System in Boise, Idaho. Cindy has worked in healthcare almost 25 years, and has been in her current role for almost a decade, which gives her a unique position to be able to share the changes that have happened during that time and the areas that she and her team are focusing on now going into the new year. The discussion begins with one of those areas - reviews and online reputation management. Cindy gives insights on how she turned an overall poor rating into an overwhelmingly positive one over the last year, while boosting the number of reviews by nearly 20 times!
They also discuss the delicate balance of budgeting with the need for additional healthcare space and constructing the hospital system’s image and reputation in the community both in need of important funding. Jenny and Cindy end by talking about continuing education, mentorship, and other ways that you can help your organization now as you continue along your career path.
Connect with Cindy on LinkedIn
Connect with Jenny on LinkedIn
