Healthcare marketers were thrown for a loop again a couple of weeks ago when the final ruling was released for the lawsuit by the American Hospital Association (AHA) against the Office of Civil Rights (OCR). The ruling threw out a key part of the 2022 bulletin but left marketers confused about what, if anything, they should do to modify their marketing analytics setups.
Listen in to learn:
● The details of the AHA and OCR lawsuit and specifics of the ruling
● How state privacy laws may change based on this ruling
● FTC and civil lawsuit implications
● Future privacy considerations, such as AI
● Our POV of a brand’s privacy promise
If you’re struggling to answer questions to your leadership about how and what should change with your analytics setup, this is a must-listen-to podcast!
Connect with Jenny:
https://www.linkedin.com/in/jennybristow/
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