Back from their final conference of the year, Jenny Bristow, Shelby Auer and Julia Pitlyk of Hedy & Hopp share their highlights from the 2023 HCIC conference in Los Angeles. They discuss various sessions and speakers, including the patient privacy masterclass with Hedy & Hopp and Cincinnati Children’s, several sessions on new marketing channels for hospitals and health systems (like TikTok!), what they learned about marketing technology stacks to enable personalized patient experiences, and ways healthcare marketers can better collaborate cross-functionally. They also speak to the importance for healthcare marketers to lean into each others’ experiences, share their learnings, and work together to help healthcare marketing advance and innovate as an industry.
Connect with Jenny:
https://www.linkedin.com/in/jennybristow/
Connect with Shelby:
https://www.linkedin.com/in/shelby-wanne/
Connect with Julia:
https://www.linkedin.com/in/jpitlyk
Connect with our favorite HCIC 2023 speakers and resources:
Houston Methodist “Find A Doctor” Toolhttps://www.houstonmethodist.org/find-a-doctor/
Aaron Williams, Cincinnati Children’s Hospitalhttps://www.linkedin.com/in/aaron-williams-969a4b11/
Steve Coates, Hartford HealthCarehttps://www.linkedin.com/in/steve-coates-9565449/
Jody Ganschinietz, Nationwide Children’shttps://www.linkedin.com/in/ganschinietzj/
Callista Dammann, Nationwide Children’shttps://www.linkedin.com/in/callistaconzett/
Matthew Mader, Broward Healthhttps://www.linkedin.com/in/matthew-mader-4092423/
Carla Rivera, Broward Healthhttps://www.linkedin.com/in/carla-rivera/
Val Lopez, Baptist Healthhttps://www.linkedin.com/in/vallopez/
Kier Bradshaw, MERGEhttps://www.linkedin.com/in/keirbradshaw/
Linda Ho, UCLA Healthhttps://www.linkedin.com/in/lindavho/
Priya Sreedharan, UCLA Healthhttps://www.linkedin.com/in/psreedharan/
Cristal Herrera Woodley, Renown Healthhttps://www.linkedin.com/in/cristalherrera/
Alex Nason, Frederick Healthhttps://www.linkedin.com/in/alexander-nason-b47b462/
Alec Endara, Baptist Healthhttps://www.linkedin.com/in/alecendara/
Mary Kay Boitani-Nelson, Houston Methodisthttps://www.linkedin.com/in/marykayboitanonelson/
Tom Price, Houston Methodisthttps://www.linkedin.com/in/tmprice/
David Feinberg, Mount Sinai Health Systemhttps://www.linkedin.com/in/david-a-feinberg-57746a5/
Chloe Politis, Mount Sinai Health Systemhttps://www.linkedin.com/in/chloepolitis/
Tara Nooteboom, UCI Healthhttps://www.linkedin.com/in/tarajnooteboom/
