As marketers, we know the patient journey to book an appointment isn’t linear. So, how do we optimize tactics to ensure you show up at the right place, at the right time?
Lindsey Brown, the Director of Digital Activation at Hedy and Hopp joins us today to share her insights about the steps, activities, and thought processes that the target audience goes through to decide on choosing a product, signing up for a service, or booking an appointment.
She discusses the importance of partnering with strategy to understand the emotions and thought processes that go into getting someone through each stage of the journey so that marketing initiatives, messaging, and tactics meet the audience where they are.
Finally, we dive into how a solid measurement plan (yes, even with all of the recent HIPAA changes) allows an activation team to optimize each step of the journey.
