In this episode, Jenny is joined by Hedy & Hopp’s Account Manager, Shelby Auer, and Marketing Manager, Taylor
Fedderke, to recap their time at HCIC24 in Austin. With its walkable venue downtown and amazing food, the conference provided a great setting to reconnect
with peers and explore the latest industry trends.
They dive into key themes from the event,
including the growing role of AI, how SEO continues to be a game-changer, and fresh approaches to reputation management. They also discuss how organizations
are using data to improve provider finders, enhance consumer engagement, and streamline digital strategies, as well as the importance of building authentic
brands and maximizing social media with AI tools.
Connect with Shelby: https://www.linkedin.com/in/shelby-wanne/
Connect with Taylor: https://www.linkedin.com/in/taylorfedderke/
Connect with Jenny:
•Email: jenny@hedyandhopp.com
•LinkedIn: https://www.linkedin.com/in/jennybristow/
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