Back from SHSMD Connections 2024 in Denver, CO, Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke from Hedy & Hopp share their key takeaways. They discuss the latest trends in AI and privacy, the strong audience engagement in Q&As, and why using data effectively remains a top priority in healthcare marketing.
They also highlight sessions on recruitment-focused marketing strategies, a basketball-themed initiative that improved KPIs like reducing harm events and patient stay times, and a creative healthcare heroes social media program.
From first-time attendees to catching up with old friends—and handing out fan favorite friendship bracelets and art prints at H&H’s booth—the team shares their favorite moments and insights from a successful conference!
Connect with Jenny:
● Email: jenny@hedyandhopp.com
● LinkedIn: https://www.linkedin.com/in/jennybristow/
Connect with Mark:
● LinkedIn: https://www.linkedin.com/in/markbrandes/
Connect with Shelby:
● LinkedIn: https://www.linkedin.com/in/shelby-wanne/
Connect with Taylor:
● LinkedIn: https://www.linkedin.com/in/taylorfedderke/
SHSMD24 Speakers Mentioned
● Maria Belli, Sheppard Pratt: https://www.linkedin.com/in/maria-belli-773389143/
● Kristina Schiller Chaki, Sheppart Pratt: https://www.linkedin.com/in/kristina-schiller/
● Allison Vance, Regional One Health: https://www.linkedin.com/in/allisonvance/
● Jani Radhakrishhnan, Regional One Health: https://www.linkedin.com/in/janirad/
● Carley Cori (Weinstein), Stony Brook Medicine: https://www.linkedin.com/in/carleypweinstein/
● Breanne Taylor, The Kids Mental Health Foundation: https://www.linkedin.com/in/breanne-taylor-932403b/
● Donna Teach: https://www.linkedin.com/in/donnawteach/
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