If you’ve listened to this podcast before, you’ve heard Jenny say loud and clear that remarketing is off the table in healthcare. But this week, we’re adding an asterisk. Heidi Hammond, Senior Paid Media Specialist at Hedy & Hopp, joins the show to explore the very specific ways healthcare marketers can still ethically and compliantly remarket to audiences, even in a post-pixel world.
From Meta’s platform-owned signals to the storytelling power of ad sequencing, Jenny and Heidi break down what’s possible when you rethink remarketing through a privacy-first lens. They also cover what’s absolutely still off-limits and how new platform tools are shifting what compliance-friendly performance looks like.
Connect with Heidi:
https://www.linkedin.com/in/heidiehammond/
Connect with Jenny:
Email: jenny@hedyandhopp.com
LinkedIn: https://www.linkedin.com/in/jennybristow/
Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/
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