When you hear “reputation management,” what comes to mind? For some, it’s online review management, which is indeed a vital component. However, it’s just one piece of the puzzle. In today’s episode, Jenny dives into the second crucial piece: shaping the online narrative about your organization. This is often intertwined with PR as it dictates how people perceive your organization. To effectively manage this narrative, follow these steps:
● Craft and distribute surveys to gauge current perceptions.
● Develop a four-step strategy to manage your online narrative:
1. Identify the core messages.
2. Determine who the brand’s personality will be.
3. Choose the best channels for content distribution.
4. Plan your promotion strategy.
● Allow sufficient time to push and monitor your content to accurately gauge its impact and audience perception.
Connect with Jenny:
● Email: jenny@hedyandhopp.com
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