In this episode, Jenny sits down with Chris Boyer, a senior digital health strategist and principal of @chrisboyer LLC, to discuss the shifting (and somewhat messy) state of social media in 2025. With the undecided future of TikTok and Meta reshaping its content and advertising rules and regulations,
it’s time for organizations to rethink their social media strategies.
They explore the impacts of Meta’s content moderation changes, how the tightening of ad restrictions affects campaigns, and why social media should be seen as "leased land." Plus, they discuss the challenges of fighting misinformation and creating valuable content in today's polarized digital environment.
Connect with Chris:
LinkedIn: https://www.linkedin.com/in/chrisboyer/
Connect with Jenny:
•Email: jenny@hedyandhopp.com
•LinkedIn: https://www.linkedin.com/in/jennybristow/
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