In today’s episode, Jenny shares her top tips for establishing a strong and streamlined content marketing foundation, including audience strategy, production, and distribution. She starts off discussing Hedy & Hopp’s own content marketing approach, including her tips for simplified content production and how to use a “pillar content” strategy to maximize your time and effort. She then shares how a multi-channel distribution strategy can reach the right audiences in the right channels, even for complex organizations with a variety of content topics and personas. Jenny also shares tips for how to tag and organize content within a CRM to enable more automated “right persona, right content” approaches, and helps you think about segmenting your content strategy based on the type of care your audience is seeking. She wraps up with some tips for what to consider as you go into a website redesign or CRM implementation in 2024.
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