In this special episode of We Are, Marketing Happy, Jenny dives into a critical update for healthcare marketers. Google is requiring advertisers to opt into call recording for its Click-to-Call feature, creating potential HIPAA compliance risks. Jenny explains the changes, why they’re a concern, and what steps you need to take to protect your organization.
Key Points:
• Google’s new terms for Click-to-Call could result in PHI or PII being recorded, violating HIPAA.
• The rollout is inconsistent, so accounts must be monitored closely.
• You can contact Google support to opt out of call recording.
Action Items:
• Check if the terms were accepted for your account.
• Share this episode with your team or agency to ensure awareness.
More Information
•Search Engine Journal Article
Connect with Jenny:
• Email: jenny@hedyandhopp.com
• LinkedIn: https://www.linkedin.com/in/jennybristow/
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