In this episode of We Are, Marketing Happy, Jenny and Lindsey Brown, Director of Digital Activation at Hedy & Hopp, share what healthcare marketers should expect from their media agency. Many clients are surprised by how much more we deliver compared to previous agencies when these practices should be the standard.
They dive into four key areas agencies should focus on: strategic planning that aligns with business goals, clear and consistent documentation for transparency, meaningful reporting that goes beyond surface-level metrics, and bonus items. Agencies should also consistently keep clients in the loop and be ready to pivot strategies when necessary.
If your current agency isn’t delivering on these, it might be time to consider other options.
Connect with Lindsey:
•LinkedIn: https://www.linkedin.com/in/lindseycbrown/
Connect with Jenny:
•Email: jenny@hedyandhopp.com
•LinkedIn: https://www.linkedin.com/in/jennybristow/
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