Participants were drawn to the machine for repeated doses of stimulation even when they were trying not to jack up their dopamine. Kinda explains why driven people will start working on their passion project and forget to eat, drink, or think about their significant others. They can get so consumed by the pleasure of working on something that's meaningful to them that they neglect their basic necessities.
What this reveals is that we have hard-wiring in our brain that seeks pleasure and that, once stimulated, continues to seek that pleasure and that, when readily available, people will do some uncanny things to feel good. So, the question is:
Why do so many people wallow in their own painful memories and resentments instead of seeking ways to feel good? Why do entrepreneurs hesitate to act on their ideas and share their products and services with the market when they enjoy the benefits of being paid and being of service?
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