In this episode of the Quality Value Podcast, I sit down with Michael Lennington, co-author of the groundbreaking book The 12-Week Year. We dive deep into the core principles behind this productivity system that has transformed the way people set and achieve their goals.
Michael shares the story of how he and co-author Brian Moran developed the concept, designed to help individuals and organizations accomplish more in 12 weeks than most do in 12 months. We discuss how to break down annual goals into 12-week cycles, the power of tracking lead indicators, and the psychology behind why this timeframe is so effective.
We also explore:
Whether you're an entrepreneur, a productivity enthusiast, or someone looking to level up your personal and professional life, this conversation is packed with actionable insights and inspiring ideas.
Don’t forget to like, subscribe, and share!
Links to Michael's books and website:
https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234
https://lightningdraft.com/
Timeline:
00:00 - Intro
01:15 - Brian Moran and The 12-Week Year
09:45 - Writing A New York Times Bestselling Book
15:29 - Aligning Short Term and Long Term Goals
18:21 - Goal Tracking
26:32 - Making An Impact
28:52 - How to Publish a Book
35:52 - AI and the Future of Productivity
45: 52 - The 12-Week Year Software Systems
46:57 - Typical 12-Week Year Week
50:58 - Reflecting On Career Successes
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