Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department.
So are KPI's dead and should we bother measuring anything at all?
Join me this week to discuss this is Glenn Southam.
Glenn is a vocal proponent of the role of marketers and community managers for the influential Lonely Marketers group.
#MarketingRules
Support for this podcast comes from Staffing Future
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and Liquid Palladium:
To connect with Glenn:
https://www.linkedin.com/in/recruitmentmarketing/
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