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Patty: Hey there Patty Dominguez, thank you so much for joining me on this episode of Her Legacy Podcast. We are in episode 15 with Susan Borison and Stephanie Silverman. Two women that are moms at the time there were moms of teens and they were looking at sharing what was happening. Challenges of parenting teens and this passion project turned into something that has continued with yourteenmag.com. And I find them absolutely fascinating because of their insane amount of perseverance the way that they collaborate and they make it fun. Along the way. So these are two women that took the concept of a challenge and they turned it into a passion project. And it is truly an honor to collaborate with them as well. And so it is my great pleasure to introduce you today to Susan Borison and Stephanie Silverman from yourteenmag.com.
Patty: All right well thank you so much Susan and Stephanie for being on our show. You are the founders of your teenmag.com and it is a pleasure to have you on. So this is a three people podcast and Susan at the beginning was saying wait wait. Who's going to say what? And so we're just going to riff on this. People were just going to go with the flow and talk about how do you know when it's time to quit. And you're going to hear from two women who have been in business with yourteenmag.com for the past 12 years. How's that for tenacity. So thank you both for joining me today on Her Legacy Podcast.
Susan: Thanks for having us.
Patty: So I want to ask first and foremost typically I say hey let's get braggy. What's your superpower? But I'm speaking to an individual. But when you look at your Teen Mag what is your Teen Mag super power in your opinion?
Susan: I would say it's just creating great content for Parents Day in and day out.
Patty: Right. And you've been around for 12 years. What's been the feedback around. I mean certainly the longevity that you have to create something so sustainable. How do you know that what you have to offer is great and I'm being completely honest here how do you know that. Do you get a lot of rave reviews?
Susan: Yeah we just actually got something today. And it was from a reader who said. Hi there. I don't think I've ever told you just how much enjoyed your teens through the years have made times that exhale.
Because I found out I wasn't alone in this situation or simply got great advice. It's a wonderful publication. So we hear that all the time. And you know the best part about hearing it is that's what we set out to do.
Patty: Yeah that's brilliant. And the fact is you provide community and support. And we know that when a business comes at it from a servant leadership part it just takes on a different position in people's mind. When you think about mindshare I always think about when somebody is building a brand like what's the mindshare that you capture.
And I really see that with your teen mag. Just because I'm working on your project I see that there is just this level of comfort security for parents to feel that they're not alone. I think that's deeply deeply meaningful. Aside from of course that stellar content that you have so I really commend you for that because not a whole lot of people would have that level of attention to detail and care. So.
Susan: Thank you. I think one of the things that we've tried to create is like a grownup playgroup for people and in our case it...
