Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Patty: Hey there, my legacy leader Patty Dominguez here with another episode of Real Talk now. I have been traveling and it has been quite a whirlwind.
I am so very very thankful for the recent trip that I took. I am a member of a mastermind and I'm one of the coaches for my mentor Jim Forten.
And he had the most amazing mastermind events last weekend where we got to meet fellow members of the mastermind. We of course have met online via zoom calls and Facebook groups send that kind of thing but there is just absolutely nothing better than when we meet in person and he connected.
If you're not a part of a mastermind or smaller group where it becomes a think tank if you well a really wonderful way to share your thoughts your insights the things that are going on in your business in a super safe space.
So if you are not a member of something like that I highly encourage you to do that because we in essence are a product of the people that we meet and the books that we read.
I think it was truly tremendous Jones who said that and thought it was so so stellar and I absolutely agree. Anyway I'm still flying high from that amazing mastermind. It was just so phenomenal and I'm catching up and had some some interviews but I didn't want to not post something on Wednesday.
So here we go.
I wanted to talk to you about a really great conversation I had with a client of mine where we were talking about just how noisy things are online and social media and Gosh. Isn't that the truth where it is so hard to stand out in a very bloody ocean in a very cluttered world in a very noisy world especially when it comes to social media? And so she is building her brand in the space of pelvic pain. So if you go to pelvicpainprogram.com you can catch my client Dr. Lavonne Pineda in her book Decoding Public Pain. It's absolutely stellar.
And just how different her positioning is in the way that she is not focusing on the technobabble or as others call it the curse of knowledge. Right. The curse of knowledge being the cognitive bias that we have in which. You are so in depth you are so in your knowledge and so of course we all have a zone of genius.
And so really the difference there is do you have the ability to take the content that you know to take the expertise that you know inside out upside down and share it in a way that is very simple and it is a fine line and so I was talking to her or I was talking with her today and we were talking about how her brand has stand out and the reason it's standing out is because she's connecting on a deeper level.
And so it's not about the medical jargon that she uses and knows it's not about the specific modalities and going really super nerdy into the content of what she knows so well. It is about connecting at a deeper level at an emotional level and really speaking to a different side of the brain.
It is speaking to the emotional brain it's the limbic brain it's the one that connects the dots on an emotional level so when you are speaking to your ideal customer Avatar you prep your ideal customer. In that way it is absolutely magical and so very important.
So she was talking about how she's had people reach out to her and imagine that on Instagram where her simple posts and I don't mean simple in an I'm not marginalizing what she's doing. I mean simple post because that is very strategic play of how she's putting herself out there and what's happening is happening as she's starting to engage the right kind of people. I mean I for one...
