Ethical dilemmas are everywhere. And we've seen brands react to the pandemic in different ways - some great, some ghastly. In this week's episode, we've drafted in a truly brilliant mind and a comms expert to help us dissect some of these dilemmas.
Effie Kanyua is currently director of PR & Comms at Hearst UK, the premium content and experiences business of trusted brands such as: Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health and is a sponsor on Hearst UK’s Diversity & Belonging steering committee.
This was an incredibly insightful chat, where we unpicked everything from transparent greenwashing to how Stormzy ended up on the cover of ELLE. We might be slightly biased - but this is a must listen!
