Liana Levi is the founder of Forma Pilates and a longtime friend of Avi as they both grew up with mutual friends in LA. They reminisce on how they first met one another, discuss Liana's life before she started Forma– including her past romantic relationships, her stint living in Paris, and the sudden loss of her dad. Avi and Liana then talk about how both their businesses unexpectedly started at the same time during the pandemic and share their philosophies on entrepreneurship and why they think their brands succeed.
