Ahead of the beginning of the most commercialised FIFA World Cup to date, this five-part series extensively delves into selected chapters of The Business of the FIFA World Cup by Professor Simon Chadwick, Paul Widdop, Christos Anagnostopoulos and Daniel Parnell.
On this episode, Edem and Jabu review Chapter 12 of The Business of the FIFA World Cup entitled “Engaging Fans” by Professor André Bühler. As part of the review, they cover topics including the nature of fans, the ECA's classification of the different types of fans, the instruments used to engage fans, the evolution of FIFA Fan Fests and fan engagement at the FIFA World Cup 2022. The pair also share their thoughts on the findings from Nielsen's What Fans Want Report 2022 and briefly discuss FIFA's new metaverse platform "FIFA World'' in partnership with Roblox.
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📤 To download the Nielsen What Fans Want: The 2022 World Football Report, click here.
📖 To purchase a copy of The Business of the FIFA World Cup, click here.
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