#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023. 🏆⚽
In this episode, Professor of Sport and Geopolitical Economy at SKEMA Business School, Professor Simon Chadwick, joins Brian, Edem and Jabu to discuss the strategic sports diplomacy employed by China in Gabon and Ivory Coast, the economic and geopolitical implications of Saudi Arabia's increasing involvement in African football and how Africa can navigate and leverage the complex geopolitical economy of football playing out across the continent.
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