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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.

In this episode, SKEMA Business Schools' Professor of Sport & Geopolitical Economy, Professor Simon Chadwick, joins Edem and Jabu to discuss the impact of the snap French election on France's ability to stage the Paris 2024 Olympic Games, the context of Emmanuel Macron's dual image in politics and sport, whether security concerns amid political instability in France and abroad ahead of Paris 2024 are justified, the role of sports diplomacy and soft power at the Olympic Games and the importance of France hosting a peaceful and successful Olympic Games.----------------👜 Listeners of our podcast can visit ⁠mizizishop.com⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast-------------------DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. and do not reflect the official views or positions of the International Olympic Committee (IOC) whatsoever.