This 4-part podcast series is in collaboration with Johan Cryuff Institute.
The management of the sponsorship lifecycle from the club's point of view. Matej Kraus, Head of Operations at Sponsor.Online, will cover the main steps in the lifecycle including the sponsorship product development, proposal development, contract and negotiation, activation and lastly monitoring and evaluation.
Creating Effective Sponsorship Strategies for Football Clubs
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From the leading figures in the global sport business. Africa Business of Sport Podcast - Africa's leading sport business podcast.
