In this episode, we welcome Leslie Vickrey, a marketing expert, business advisor and investor. Leslie began her career with McDonald’s Corporation and found a niche in technology and talent as the head of marketing for Spherion’s technology division. She founded ClearEdge Marketing in 2006, which is now a go-to, fully integrated marketing agency for talent and technology firms. Leslie’s impact in the HR, tech and marketing communities far exceeds her day-to-day work as CEO. She shares with us her journey of working in the Staffing industry, creating and growing her business, starting ARA, and slowing down to speed up. Listen all the way to the end when Leslie zeroes in on having a growth mindset and recognizing the need to outsource or train in areas where we are not an expert. We want to give a special shoutout to Leslie and the team at Clear Edge Marketing who helped develop 3DIQ's messaging and guidance in it's beginning stages! They provided such outstanding marketing advice and were an excellent tool as we started promoting our product.
