Description

If an underdog protagonist and a seemingly unbeatable antagonist make for a gripping story, then this episode fits the bill perfectly. 

Sharan interviews Sudeep about when an episode 10 years ago. Kinder Joy launched in India with a complete package covering all bases. The market responded favourably and soon Kinder Joy charged ahead, while Cadbury / Mondelez was still figuring out the right response.

• With no global cases to fall back on, Cadbury India’s interim plans were failing to make an impact. They had to take decisive steps, but which brand would it be?
• What exactly did Kinder Joy do to crack the Indian chocolate market so well?
• Did Sudeep and his team’s reliance on basics hold them in good stead or did they have to adapt to learn the new rules of engagement?
• Which was the last Brand standing?

Listen on to find out how the story unfolds.

SHOW WEBSITE

CREDITS

• Album Art & Design by ting.in of the Black & Yellow show
• Voiceovers by Nadir Kanthawala of Pops in a Pod
• Edited by Janhavi Pethkar
• Music from Zapsplat.com

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