In this episode of Tate Talks, sponsored by JumpCloud, Chris Tate sits down with Daniel Welling, a seasoned MSP veteran, mentor, and motorsport enthusiast. Daniel shares his journey from running a "dark MSP"—operating in isolation without the support of the community—to becoming a central figure in the UK MSP ecosystem.
The conversation dives deep into the value of community, the nuances of M&A, and how Daniel has successfully blended his passion for racing with business networking.
The Power of Community: Daniel reflects on his first iteration as an MSP owner and how a lack of community awareness led to missed opportunities for growth and confidence.
Motorsport as a Networking Tool: Learn how Daniel uses events at iconic tracks like Brands Hatch and Silverstone to create intimate, high-value networking experiences that break the mold of traditional conferences.
Defending Your Client Base: Daniel discusses why the "mundane" basics—like consistent QBRs (Quarterly Business Reviews)—are the best defense against competitors, especially as clients look for guidance on navigating the AI hype.
The "Numbers Game": Why every MSP owner should pick at least one core metric to measure progress and gain a sense of achievement in the daily grind.
The Tech Tribe: Local meetups and a global community for MSPs.
It’s a Numbers Game Podcast: Daniel’s podcast exploring the financial landscape of MSPs.
Welling Media (YouTube): Check out Daniel’s "Channel Cars" series and his insights on F1 sponsorships.
CompTIA / GTI: The industry trade association mentioned regarding community events.
Connect with todays guest on LinkedIn here
It’s a Numbers Game podcast https://mspfinanceteam.com/blog/
IT & Motorsport YouTube channel https://www.youtube.com/@itandmotorsport
Karting MSP Meetup https://www.eventbrite.co.uk/e/the-msp-finance-team-karting-meetup-2026-tickets-1982350254976?aff=oddtdtcreator
BTCC MSP Meetup https://www.eventbrite.co.uk/e/the-msp-finance-team-btcc-brands-hatch-2026-meetup-tickets-1773108407979?
MSP Finance Team https://mspfinanceteam.com/
Music - https://www.purple-planet.com
