In this episode, we dive into the innovative world of cooking shows with Lenzy Ruffin, a U.S. Army veteran turned cooking show advisor. Lenzy shares his journey from an Army officer and IT professional to an entrepreneur helping chefs turn their culinary skills into vibrant lifestyle brands on YouTube. He offers invaluable insights on how to start a YouTube cooking channel, the essentials for filming, the importance of email marketing, and the steps to turn your show into a business. This episode is packed with practical advice for chefs looking to leverage their cooking talents to build an engaged audience and generate new revenue streams.
00:57 Lenzy's Journey: From IT Professional to Entrepreneur
03:49 The Birth of a Cooking Show
04:58 The Impact of the Pandemic on the Culinary World
06:52 The Power of Email Marketing for Chefs
10:44 Launching Your Own Cooking Show on YouTube
14:02 Batch Recording for Consistent Content
14:25 Establishing a System for Consistency
15:04 Building a Lifestyle Brand
16:49 Incorporating Your Business into Your Show
17:34 Promoting Your Business Through Your Show
21:18 Engaging Your Audience and Building Relationships
25:05 Essential Equipment for Filming Cooking Content
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👋 ABOUT Dynpricing Technologies
Hi, we're Dynpricing Technologies, the dynamic pricing solution tailored for restaurants. Optimize your menu pricing to maximize profitability and cater to a diverse clientele.
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