I often get asked about when is the “best time” to work on your branding. Typically people think that there are 2 points in the lifecycle of your business where you should be thinking about that — at the beginning, and then at the mid-point right before you scale. But what happens to all that in-between time when you’re making tweaks adjustments to your business? Do we just wait until your branding is completely DISCONNECTED from what you (and scares away a bunch of customers) before you do a revamp, or is there a better solution to all this? Tune in to this episode to find out :)
