Edie Weintraub, Founder and Managing Director of Terra Alma, joins host April LaMon to share how hospitality, retail, and intentional design can redefine community in modern master-planned developments.
At Terra Alma, Edie and her team advise developers, cities, and emerging brands on how to create environments where people gather, connect, and belong. Through practical examples such as neighborhood cafés that evolve throughout the day to micro food halls that serve as modern community hubs, Edie reveals how small-scale, thoughtful design decisions can lead to lasting impact.
Key Takeaways:
00:00 Introduction.
02:59 Collective belonging to address modern isolation.
05:49 The transition from static amenities to locally activated, human-centered spaces.
10:43 Walkable and bikeable design that encourages everyday social interactions.
12:12 Adaptive reuse and respect for site history can serve as identity builders.
15:03 Long-term success supported by sustainable operations, governance, and ownership.
19:19 Incremental development and small interventions that build authentic connection.
25:08 Hospitality-led design that creates welcoming, living-room-like environments.
28:33 Compact, multi-vendor concepts that deliver culture, convenience, and connection.
38:16 Career guidance centered on nurturing relationships and practicing curiosity.
Resources Mentioned:
https://www.linkedin.com/in/edieweintraub/
Terra Alma | LinkedIn
https://www.linkedin.com/company/terraalma/
Terra Alma | Website
https://www.terraalma.com/
Women in Restaurants | Website
https://www.womeninrestaurants.com/
https://kiawahriver.com/
https://newfieldfl.com/
“Unreasonable Hospitality” by Will Guidara
https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418573
"Irreplaceable" by Kevin Ervin Kelley
https://www.amazon.com/Irreplaceable-Create-Extraordinary-Places-Together-ebook/dp/B0C7TJ3RHF
https://www.amazon.com/Youre-Invited-Science-Cultivating-Influence/dp/0063030977
Thank you for listening to “Communities Connected: A Land and Lifestyle Podcast by Alosant.” If you enjoyed the show, please leave us a 5-star review and subscribe to our channel so you don’t miss any future episodes.
You can find more about Alosant on our LinkedIn page and alosant.com
About the Host:
April is the CEO and Co-Founder of Alosant. She is an experienced entrepreneur and real estate technology expert with an innate curiosity for consumer behavior. Alosant-powered apps make it easy for users to stay informed and engaged, offering solutions to connect with everything their community has to offer.
#ResidentExperience #MasterPlannedCommunities #Proptech #LifestyleManagement
