At SiGMA Central Europe 2025, we explored RFI > AI: Real Human Intelligence in The Age of Automation, a panel moderated by Yancy Naughton, Founder of Has Traffic, with insights from Devin Holmberg, Co-Founder of Richmond Street and Stefan Muehlbauer (AffPal), Advisor at Catstats.ai. They discussed the evolving role of AI in affiliate management, iGaming and recruitment and why human relationships and judgment remain irreplaceable despite technological advances. From smart links and machine learning to RFI strategies and creative use cases, this session reveals how businesses balance automation with human intelligence to stay competitive.
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