The discussion outlines the transition from the previous operator's system, addressing challenges such as employee integration and technology upgrades. They highlights key developments, including the rollout of self-service sports betting machines and enhanced lottery offerings with additional draws. By adopting a player-centric approach and returning 100% of winnings, the National Lottery has significantly increased player engagement. The discussion also explores the integration of historical horse racing products to broaden the audience.
Host: Trevor De Giorgio, Gaming Lawyer
Guests: Franco De Gabriel, Chief Commercial Officer of IZI Group
Connect with the iGaming community: https://linktr.ee/sigmaworld
