The biggest breakthroughs in the arts don’t come from fighting harder for the same audience—they happen when organizations redefine who they serve.
In this episode of Pivot, I break down Blue Ocean Strategy—the business framework that helped brands like Yellow Tail wine and Nintendo dominate new markets—and show how arts organizations can use it to unlock radical audience growth.
If you’re tired of fighting for the same patrons and want to create new demand for the arts, this episode is for you.
