Journalist Rachael Porter decided that writing for and about dairy farmers was something that would make a difference. She has been the editor Cow Management (a technical magazine for progressive dairy farmers) for 20 years. As someone who relishes new challenges, she was excited to recently take on the additional responsibility for publishing the magazine with her business partner.
In this episode, Rachael talks about:
developing your own style as a journalist
how technology has transformed both journalism and farming
the importance of making information and advice relevant for the person expected to use it.
Listen in to discover Rachael's thoughts on communication, cows and coffee!
