Digital marketing expert Heidi Faber joined Danielle to discuss why being authentic, prioritizing representation, and listening to your sales team is the ultimate strategy for success.
Heidi's expertise: 8+ years scaling B2B, B2C, and e-commerce revenue by 30-40% using data-driven Paid Ads, Email Marketing, and Social Media strategies across North America.
[00:01:21] Defy gravity and empower women.
[00:05:11] Defining "defy" in marketing.
[00:10:16] Challenge the status quo.
[00:12:21] Marketing across cultural boundaries.
[00:15:35] Unique value proposition in marketing.
[00:18:54] Connection through travel experiences.
[00:25:00] Advertising nostalgia in marketing.
[00:27:41] Desert island tools.
[00:31:18] Celebrating wins and victories.
FOLLOW HIEDI:
https://www.linkedin.com/in/heidi-faerber/
https://pixelatlas.myportfolio.com/
