Money is a good thing. Money makes life better, almost everything better.
Money is also a non-negotiable. You can’t choose not to play the money game. Money is how the world works.
Money is a skill. Both earning money and spending money.
The skill of earning money is called marketing. Money is a return gift. You earn money because of the change that you bring for someone else. No change, no money. No one else, no money.
Change is necessary but not sufficient to earn money. You need to create trust, enrolment and tension. You need to create a product or service that someone can buy or subscribe to. You need to create a path for them to enrol with you on the journey that you want to take them on. You need to create tension so that they can overcome their resistance or inertia and embrace the change that you are offering.
Even spending and investing money is a skill that very few people have mastered. This is the skill of asset allocation. How do you invest your money, time, energy, attention can have a significant impact on how you grow and how you live.
