Making a living with a regular 9-5 is difficult in and of its own, but transitioning from a full-time 9-5 to a creative owning their own business is even tougher and the hardest thing for any creative is to put a value on the output of their craft In this episode John and Steven talk about one of the ickest topics creative try to avoid that ends up hurting their creative businesses in the long run.
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00:00:35:04 Overview: How Much Should You Charge?
00:02:33:02 Hidden Life Expenses: Taxes, Insurance, Retirement
00:05:32:20 Thinking of income from the bottom up, rather than top-down (How much do I want to make in a year)
00:08:43:11 You need to educate yourself when it comes to taxes
00:12:08:00 Our Experiences on investing in "bad" gear we didn't need
00:17:42:22 When you first started, how did you figure out your rates?
00:20:29:20 Never be known as "the cheapest in the industry" You hurt your career and everyone else in the process
00:22:06:01 When you charge discount rates, you attract discount clients
00:25:48:08 Did you consider bills when researching what you were going to charge?
00:28:10:11 If you're working remotely, base your rates on the US market rates
00:32:05:10 Never feel bad about asking for what you're worth
00:32:57:08 Using your rates to filter out bad clients
00:35:17:10 What you do IS a commodity, be the best at it you can be so you earn your rates
00:38:56:07 Breaking down the step by step of setting your rates
00:40:36:20 Charge per project, not by the hour
0049:55:13 Wrapping up
