It’s become part of our daily online morning routine. We log into our email accounts, to be welcomed by a phishing alert from our workplace’s IT team telling us that the email littered with links and typos, wasn’t from the global CEO. We hit 'block' and then 'delete' and get on with our day.
But what happens when it isn’t a phishing attempt but a mass-scale database breach or a ransomware attack? What happens when it’s not just emails, but identification documents, payment methods, or even medical histories being hacked, stolen, and redistributed?
This is no longer the theme of late 90s sci-fi movies, but the headline topic of the last month of news, with Optus and Medibank becoming the prime examples of the cybersecurity issues at hand.
Now that it’s no longer a matter of ‘if’ but ‘when’ your organisation will experience a cyberattack, how should you respond and communicate in the heat of the moment? What will your customers, shareholders, or partners be expecting from you?
The challenge can appear daunting but in this episode of MA Explains, we are joined by Michelson Alexander Senior Associate James Fitzpatrick who walks us through the tried and tested crisis communication models that can help guide your response and protect your reputation.
