What do founders miss most? Mentorship. In this unscripted conversation, Jeff Peterson and Sam Sells explore the power of experienced guidance, how to make “risky” decisions with a long-term perspective, and lessons from Jeff’s journey in property development and financing. They also break down a no-cost solar installation model for property owners and how Jeff plans to explore it in upcoming projects. Along the way, they compare video vs. audio formats, share a simple 20‑minute structure for tighter storytelling, and pull highlights from Jeff’s recent book.
Are We There Yet? A Guide to Conquering Every Twist and Turn on the Journey to Success by Jeffrey Petersonis available here - https://www.amazon.com/Are-We-There-Yet-Conquering/dp/B0F37G87VT
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