In this episode, the first vendor guest, Matt Engfer, CEO and co-founder of Cubby, discusses how his company is transforming the self-storage industry with modern facility management software. Matt shares his journey from various industries—retail, life insurance, martech—and how these experiences influence his approach in self-storage. The conversation explores critical topics like revenue management, future tech landscapes, and the importance of having a product-led company. The discussion delves into practical strategies for pricing, the value of customer feedback, and the nuances of effective marketing in a need-based industry.
In this episode, we discussed:
00:30 Matt Engfer's Journey to Self Storage
01:19 The Inspiration Behind Cubby
02:56 Challenges in the Self Storage Industry
05:07 Matt's Background and Early Career
10:10 Lessons from Marketing and Tech
27:04 Building a Successful Software Company
32:26 Challenges and Opportunities in Self-Storage Tech
33:02 Exploring White Space in Self-Storage
36:45 Revenue Management Strategies
47:39 Marketing's Impact on Revenue
54:30 Customer-Centric Product Development
If you haven’t already, go download the second edition of our industry report:The State of Technology in Self Storage. We cover a ton of data points focused on how operators should think about putting The Modern Customer at the center of their universe.
